A vehicle vinyl wrap is the aftermarket practice of completely or partially covering a vehicle’s original paint with a vinyl wrap.

Generally this vinyl wrap will be a different colour or finish like a gloss, matte, chrome or clear protective layer.

The purpose may be for a colour change, advertising or custom livery.

Advancements in plastics have led to new types of vinyl designed specifically for wrap advertising, including vinyl sheets that feature bubble-preventing air channels. Microscopic glass beads are used to prevent an adhesive from functioning until the user is ready (the beads allow the material to be repeatedly lifted and reapplied during the wrapping process, without compromising the longevity of the wrap). The vinyl is heated with a heat gun or torch for the purpose of molding the material around objects.